VIASAT TV3 – WERKSTATT

Overview
TV3, a major entertainment channel in the Nordic region, sought a fresh on-air identity to reflect its broad programming mix, from high-energy series and blockbusters to lifestyle and reality formats. The rebrand needed to be visually striking, playful, and easily adaptable across multiple formats and dayparts.

Concept
We developed the idea of “planet TV3”, a miniature world orbiting around the channel’s core logo. Each ident represented a themed environment (e.g., amusement parks, cities, suburbs), creating a vibrant visual universe that reflects the diversity of TV3’s content.

Execution
As Art Director and Motion Designer at DMC Group, I was responsible for:

Developing the creative concept
Designing detailed styleframes to guide production
Creating motion design elements for on-air packaging
Defining visual language: color palettes, type treatment, animation rhythm
Designing templates for program lineups, feature promos, and navigation
The final 3D idents were produced by an external design studio, based on the concept and frames we provided

Channel Redesign
VIASAT TV3

Project
TV3 Viasat Rebrand

Role
Art Director & Motion Designer

Agency
DMC Group, Munich

Client
Viasat / TV3

Impact
The redesign elevated TV3’s on-air presence with a playful, modern look that resonated across all Nordic markets. It strengthened brand recognition and provided a flexible system for day-to-day broadcasting needs, promos, and special campaigns.