To celebrate the 75th anniversary of the Schwäbische Zeitung, I was commissioned to design a commemorative logo. The brief was to create a visual that honored the newspaper’s legacy while maintaining a contemporary and clean look that could be used across print and digital platforms.
The design process included typographic exploration and subtle visual references to the brand’s heritage. The final logo reflects both the tradition and the forward-looking nature of the publication. It was used in editorial layouts, online formats, and special anniversary editions.
The Schwäbische Zeitung is one of the largest regional subscription newspapers in Baden-Württemberg. With over 20 local editions, it serves a wide readership in southwestern Germany and has maintained a strong presence in both print and digital formats. The anniversary logo was rolled out across all editions, reinforcing the brand’s unity and regional identity.
Schwäbische Zeitung – Anniversary Logo
Client
Schwäbische Zeitung – Anniversary Logo
Agency
solid & bold
Role
Art Director (Freelance, Agency Side)
Work
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