Overview
For the winter season, the design agency Luxlotusliner GmbH developed a series of seasonal Station IDs for Das Erste, Germany’s first public TV channel. The goal was to create a calm, atmospheric brand moment that visually centers the channel’s logo and matches the tone of the season.
Concept
The campaign concept put the 'Das Erste' (channel) logo in the spotlight, both literally and thematically, embedding it into mood-driven, seasonal settings. Each Station ID served as a quiet visual breath between programs, reinforcing brand recognition while connecting emotionally with viewers throughout the year.
Execution
I was commissioned to animate one of the winter idents in the series:
- Developed smooth, cinematic transitions that foreground the logo
- Integrated lighting, particle effects, and atmospheric motion to create a peaceful winter feel
- Ensured alignment with the overall campaign style while bringing subtle uniqueness to the animated execution
Impact
The campaign ran during the winter programming season and brought a refined, emotionally resonant tone to 'Das Erste’s' broadcast presence, blending design precision with seasonal storytelling.
Das Erste – Station ID
Role
Motion Designer (Freelance, Agency Side)
Agency
Luxlotusliner
Project
Seasonal On-Air Campaign
Client
ARD Design & Presentation
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