Schwaebisch Media – WERKSTATT

Overview
Schwäbisch Media is one of southern Germany’s leading regional media companies, operating across print, radio, TV, and digital platforms. To support a broader brand refresh, the company set out to modernize its corporate website and improve the digital user experience. The project was a collaboration between the design agency Solid & Bold, where I joined as a freelance digital designer, and a development partner responsible for building the site.

Concept
The goal was to create a clean, responsive, and trustworthy platform that reflects Schwäbisch Media’s role as a forward-thinking regional media house. We aimed to present the company’s broad range of services in a clear and structured way while enhancing accessibility and usability across devices.

Execution
I was responsible for creating the full set of wireframes and final UI designs, which were reviewed and approved by the client. The design process focused on a modular layout system, visual clarity, and scalable structures to support content flexibility. I also prepared and delivered all design assets for the development team, ensuring a smooth handoff and consistent implementation.

Impact
The result is a streamlined, user-friendly website that communicates Schwäbisch Media’s values of credibility, innovation, and regional connection. The redesign brought clarity to the company’s offering, improved navigation, and positioned the brand confidently in the digital space.