BMW iPad App – WERKSTATT

Overview
To support the international BMW press event in Bilbao, an iPad app was developed as part of a digital toolset used on-site. The app offered journalists a seamless and visually rich experience to explore new models, technical details, and brand highlights.

Concept
The app was designed to reflect BMW’s premium standards and innovative spirit. It served as an elegant companion to the live event, allowing users to dive deeper into content such as image galleries, videos, and vehicle data, all in multiple languages.

Execution
I was commissioned by Visuarte as a freelance art director, responsible for icon design, user interface design, and full screen layouts. My work focused on creating a clean, intuitive experience that supported fast access to key information while staying aligned with BMW’s corporate design guidelines.

Impact
The iPad app was a central part of the event’s success, offering a professional, hands-on tool that elevated the brand’s presentation and helped the press engage directly with BMW’s latest innovations.