Summary
Overview
Evoleo is a career navigation tool designed for professionals looking to grow, pivot, or upskill in their careers. It empowers users to explore real-life career paths, receive personalized recommendations, and track their progress with clarity and confidence.
Challenge
Career-driven professionals often feel overwhelmed by the abundance of educational options and uncertainty around career changes. Evoleo addresses two major user concerns:
Approach
I used a user-centered design process grounded in qualitative research. Through interviews, competitive analysis, and user journey mapping, I uncovered the key pain points and goals of my audience.
Solution
Evoleo offers a personalized step-by-step approach to career development:
Outcome
The result is a clear and motivating experience that reduces decision fatigue and builds user confidence. Testing showed that users appreciated the tailored experience and found it easy to engage with.
Evoleo –
Create the Best You
UX Case Study | Career Development Platform
Role
UX Designer (Student Project)
School
General Assembly, New York
Program
User Experience Design Immersive
Project
Career Navigation Platform – Research, UX Strategy, Prototype
Certificate
UX Design Certificate, General Assembly
UX Process
Download the final course presentation here
Problem Statement
Professionals, actively looking to improve themselves, need a quick and efficient way to learn about options for career growth and ongoing education, because they have little to no time to do so.
Professionals who want to switch career need a way to be at ease and confident about their decision, because they fear to lose control and income when stepping into the unknown.
Competitive Analysis
User Goals & Pain Points
User Persona
MVP Features
Sketches
Low fidelity wireframes
High fidelity wireframes
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