Evoleo – WERKSTATT

Summary

Overview
Evoleo is a career navigation tool designed for professionals looking to grow, pivot, or upskill in their careers. It empowers users to explore real-life career paths, receive personalized recommendations, and track their progress with clarity and confidence.

Challenge
Career-driven professionals often feel overwhelmed by the abundance of educational options and uncertainty around career changes. Evoleo addresses two major user concerns:

Lack of time to research opportunities
Anxiety around losing income or control when making a career switch

Approach
I used a user-centered design process grounded in qualitative research. Through interviews, competitive analysis, and user journey mapping, I uncovered the key pain points and goals of my audience.

Solution
Evoleo offers a personalized step-by-step approach to career development:

Smart Questionnaire: Captures user goals and constraints
Career Path Generator: Offers guidance based on real-world peer data
Progress Tracker: Keeps users on course
Mentorship Feature: Encourages connection and learning from others

Outcome
The result is a clear and motivating experience that reduces decision fatigue and builds user confidence. Testing showed that users appreciated the tailored experience and found it easy to engage with.

Evoleo –
Create the Best You

UX Case Study | Career Development Platform

Role
UX Designer (Student Project)

School
General Assembly, New York

Program
User Experience Design Immersive

Project
Career Navigation Platform – Research, UX Strategy, Prototype

Certificate
UX Design Certificate, General Assembly

UX Process

Discover: Researched user needs, motivations, and pain points
Define: Created persona and problem statement
Develop: Designed user flow, wireframes, and tested prototypes
Deliver: Presented a clickable prototype (Sketch + Invision) and final concept

Download the final course presentation here

Problem Statement
Professionals, actively looking to improve themselves, need a quick and efficient way to learn about options for career growth and ongoing education, because they have little to no time to do so.

Professionals who want to switch career need a way to be at ease and confident about their decision, because they fear to lose control and income when stepping into the unknown.