Clinch Branding – WERKSTATT

Overview
As Design Director at Clinch, I led a full company rebrand to reposition the business in a competitive, fast-moving programmatic advertising landscape. The goal: create a cohesive identity that reflects Clinch’s innovation in AI-powered ad tech, while unifying the company’s voice and visuals across all touchpoints.

Concept
The brand refresh focused on clarity, cohesion, and visual intelligence, mirroring the sophistication of Clinch’s technology. We introduced a modern, modular system with rounded shapes, gradient depth, and a bold blue accent to signal precision and momentum. The tone was redefined to be confident, clear, and direct, eliminating jargon while elevating expertise across all communications.

Execution
Directed all phases of brand development and implementation:

Created a new logo, type system, color palette, and design language
Defined voice, tone, and messaging framework for internal and external use

Rolled out brand across digital and physical collateral:

Corporate website, sales decks, one-pagers, and case studies
Campaign landing pages, newsletters, and social content, social presence strategy (LinkedIn visuals, copy, cadence)
Event design: booth environments, swag, presentations, workshops
Introduced internal templates and branded decks to improve team workflows and foster identification with the brand
Designed materials for Client Success, Sales, and HR teams to streamline communication and ensure brand consistency across all departments

Clinch – Company Rebrand & Visual Identity System

Role
Design Director, Clinch Marketing

Project
Brand Strategy, Visual Identity, Cross-Platform Rollout

Impact
The rebrand repositioned Clinch as a premium player in ad tech, ready for scale. It improved consistency, increased brand awareness, and empowered teams across product, sales, and marketing with tools to communicate clearly and confidently.

Brand Guidelines