KONTRASTE – WERKSTATT

ARD Kontraste –
Investigative Political Magazine

I was approached by Alpenblick, a broadcast design agency based in Munich, to conceive and produce a design package for the investigative journalism magazine "KONTRASTE," which airs on "Das Erste," Germany's premier public TV station. The design process encompassed various elements such as logo development, logo sting, style frames, animatics, show opener and closer, lower thirds, corner bug, transitions, and more.

Press release (original German):
"The new appearance of "Kontraste" is uncompromisingly clear, unadorned, functional, and innovative. The new logo serves as the guiding idea, the foundation, and the branding tool throughout the entire design. Fragmented areas in black, white, and silver-gray are combined with the "Red Line," which runs like a common thread through all elements, setting the focus - a reference to the corporate color. The new design is flexible in size and shape, crafted with a special focus on increasing mobile usage and social media and perfectly tailored for all distribution channels.

The ARD political magazine "Kontraste" will be broadcast from a new studio and with a new design. After around two decades, the show will have an entirely transformed look. You can watch it starting from February 6th on "Das Erste" (Germany's first public TV station)."

Client: ARD RBB
Role: Art Direction, Design & Animation
Creative Direction: Jana Geisler
Project Management: Stephanie Tietz
Team: Aitor Benavent Cabañas, Vera Warter,
Marc Fischer
Sounddesign: Century Rolls Music
Agency: Alpenblick GmbH