Overview
Kontraste is one of Germany’s most respected investigative news formats, known for bold reporting and sharp editorial perspective. As Art Director, I was responsible for a comprehensive visual refresh, modernizing the brand while preserving its journalistic authority and recognizability.
Concept
The design challenge was to reflect Kontraste’s critical, hard-hitting tone while bringing its visual presence in line with current broadcast standards. We leaned into a clean, high-contrast visual language, combined with bold typographic treatments and animated transitions to support clarity and storytelling.
Execution
Delivered a cohesive on-air branding package:
Impact
The refreshed package strengthened Kontraste’s visual identity across platforms; TV, web, and social, helping the show stand out in a crowded media landscape while reinforcing its reputation for credible, urgent journalism.
ARD Kontraste –
Investigative Political Magazine
Role
Art Director (Freelance, Agency Side)
Agency
Alpenblick GmbH
Project
Brand Refresh, Broadcast Design System
Client
ARD Design – Kontraste
Awards
German Design Award Special
Excellent Communications Design,
Corporate Identity
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World Media Festivals Hamburg
Silver, Category: News, Programme Openers and Titles
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Eyes & Ears Awards Europe, Winner:
Gold: Best Programme-Related Design Package
Gold: Best Information Or News Design
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Awards
German Design Award Special
Excellent Communications Design,
Corporate Identity
World Media Festivals Hamburg
Silver, Category: News, Programme Openers and Titles
Eyes & Ears Awards Europe, Winner:
Gold: Best Programme-Related Design Package
Gold: Best Information Or News Design
Projects
KONTRASTEOn-Air Design Package
Clinch BrandingCorporate Design
Winter im ErstenStation ID - Motion Design
Flight Control LaunchProduct Marketing
Despots Of The PresentPoster & Flyer Design
BMW iPad AppUX/UI Design
Flight Control RoadmapProduct Marketing
EvoleoUX/UI Design
Anniversary LogoLogo Design
A Nightmare on Ad StreetDigital Campaign
Schwaebisch MediaCompany Website
Gmund Beer PaperRetail Spot
VIASAT TV3Channel Redesign
VIASAT TV1000Channel Redesign
Talk Show RedesignOn-Air Design
Election ShowOn-Air Design Package
Science ProgramOn-Air Design Package