Overview
Kontraste is one of Germany’s most respected investigative news formats, known for bold reporting and sharp editorial perspective. As Art Director, I was responsible for a comprehensive visual refresh, modernizing the brand while preserving its journalistic authority and recognizability.

Concept
The design challenge was to reflect Kontraste’s critical, hard-hitting tone while bringing its visual presence in line with current broadcast standards. We leaned into a clean, high-contrast visual language, combined with bold typographic treatments and animated transitions to support clarity and storytelling.

Execution
Delivered a cohesive on-air branding package:

• Redesigned logo and opening titles with modern motion principles
• Developed a modular graphics system for recurring content types
• Updated lower thirds, transitions, and endboards for consistency and readability
• Colaborated with studio designers to provide graphic assets for set design
• Aligned all elements with ARD’s/Das Erste's broader visual standards
  

Impact
The refreshed package strengthened Kontraste’s visual identity across platforms; TV, web, and social, helping the show stand out in a crowded media landscape while reinforcing its reputation for credible, urgent journalism.

ARD Kontraste –
Investigative Political Magazine 

Role
Art Director (Freelance, Agency Side)

Agency
Alpenblick GmbH

Project
Brand Refresh, Broadcast Design System

Client
ARD Design – Kontraste

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