Flight Control Launch

Overview
In 2022, we relaunched Flight Control, Clinch’s proprietary ad tech platform, with a bold new visual identity and a high-impact campaign. The launch centered around a cinematic product video unveiled at AdExchanger’s Industry Preview event.
As Design Director at Clinch, I led the creative direction for the launch across all touchpoints; from initial concept to final delivery.

Scope

Creative direction
Campaign concept
Launch video
Landing page
Pre- and post-launch ads
Social assets
Sales one-pager (PDF)

Approach
Working closely with an external copywriter, a 3D design studio, video editors, and sound designers, we developed the campaign from storyboard to final delivery. The core narrative emphasized control, clarity, and performance, reflecting the platform’s core value.
I directed the visual identity and storytelling, aligning all assets into one cohesive launch. Pre-launch teaser ads created anticipation, while the launch video introduced the reimagined platform at AdExchanger. Post-launch, we drove engagement through targeted ads and a refreshed landing page, supported by a polished one-pager for sales enablement.

Flight Control Launch 2022
Clinch's Omnichannel Advertising Platform

Role
Design Director, Clinch Marketing

Project
Product Launch Marketing Campaign, Cross-Platform Rollout

Outcome
A high-impact relaunch that positioned Flight Control as a modern, scalable solution for campaign management, built to stand out in a competitive ad tech landscape.