Flight Control Roadmap

Overview
As Design Director at Clinch, I led the ideation and execution of a unique visual campaign for our 2025 product roadmap. The goal: bring Flight Control’s evolving feature set to life in a way that was engaging, memorable, and relevant to our diverse customer personas across the advertising landscape.

Concept
Inspired by the Zodiac, I developed a framework that tied each product enhancement to an astrological sign, matching user archetypes with predicted ad tech capabilities. This approach gave us a fun, creative lens to present complex SaaS developments in a more accessible, human way.

Execution
I led all phases from pitch to production:

Crafted a narrative blending horoscopes with product messaging
Matched Flight Control features to zodiac personas (e.g., Gemini for retail media agility, Scorpio for creative optimization)
Oversaw visual design and layout, ensuring brand consistency while embracing a more playful tone
Partnered with product and account management to align story with real-world use cases

Collateral & Engagement
The campaign included a LinkedIn teaser that directed to a landing page with a form to download the full roadmap. It became the highest-performing content piece in our external newsletter, generating over 190 downloads. Engaged companies included Google, Critical Mass, and Tombras, signaling strong industry interest and resonance with the concept.

Clinch – Flight Control 2025 Zodiac Roadmap

Role
Design Director, Clinch Marketing

Project
Concept, Visual Design, Creative Direction

Impact
The Zodiac Roadmap became a standout asset across sales, product marketing, and external campaigns. It helped drive engagement, simplified storytelling around AI and automation, and positioned Clinch as a creatively forward-thinking brand in the ad tech space.

190+

DOWNLOADS

HIGHEST
PERFORMING

CONTENT PIECE