Talk Show Redesign – WERKSTATT

Overview
Beckmann was one of ARD’s flagship talk shows, hosted by Reinhold Beckmann. I was tasked with creating a refreshed, cohesive design package that aligned with the show’s intimate, yet politically relevant tone. The goal was to elevate the visual identity and enhance the on-air storytelling experience.

Concept
The design needed to reflect the personality of the host and the conversational nature of the show, serious topics, thoughtful pacing, and emotional depth. I drew from editorial and cinematic references to craft a warm, yet authoritative visual language, grounded in simple elegance and clarity.

Execution
Delivered a full broadcast design system:

New show logo and on-air branding
Custom opener with emotional storytelling arc
Animated templates for lower thirds, transitions, and end titles
Designed set graphics and in-show visual elements to unify narrative flow

To ensure consistency across all touchpoints, I was also responsible for aligning the studio colors and lighting with the on-air design package. I traveled to the studio ahead of the show’s relaunch to support the production team on-site. During this visit, I handed out a design guide for the technicians, enabling them to correctly use key elements like logo stings, transitions, lower thirds, and watermarks during the broadcast recording.

Impact
The updated package gave the show a modern, consistent visual presence and supported its transition into high-definition broadcasting. It reinforced Beckmann’s brand equity while keeping focus on the depth of conversation and human stories.

Beckmann – Talk Show Design Package

Role
Art Director (Agency Side)

Agency
DMC Group, Munich, Germany

Project
Show Branding, Motion Design System

Client
ARD Design & Presentation